The whole thing is ridiculous... This is obviously a design flaw and the only acceptable solution would be a recall with no cost to the consumer, ideally with advanced replacement.
The only issue I've ever had with a component was the SATA issue with P67 and Intel stepped up and sorted it with the B3 revision to the chipset, Asus didn't give cross shipping but at least did replace it (at Intel's cost) with no cost to me. (the only cost to me was a couple of weeks downtime.)
The connector is obviously the issue and it could be sorted with either a new connector soldered to the PCB, or a re-worked PCB, which I'm sure would still leave them in profit (although not sure if the AIB would still be in profit without subsidisation from nV).
They ****** up and they need to step up and sort it out, as much as I think the 4090 is too much anyway, I could probably have justified it to myself by now if it wasn't for this issue. Most people would accept it if it meant buying a PSU with 3-4x8pin (or even 5-6 for extreme models!) connectors.
I don't want to say 'enthusiasts', as when I got in to PCs that didn't mean buying the highest tier product, but rather buying the mid tier product of the same die size and tweaking the best out of it, with YMMV in mind (had a q6600 and before that an 8500GT which I clocked the nuts off, got very close to an 8600!)