You're looking at the Beta page which is why. Simply go back to the homepage and click on "Pre-order" which then shows UK retailers as outlined in my previous post.
Edited to remove competitors..
I've pre-ordered from a certain EA website and already received my Beta code.
Cheers for all the info, can you cancel the order from the EA website (the only place that seems to be giving codes away atm). Do they bill straightaway or wait till despatch(October) giving you time to cancel?
rp2000


