Need help with a stupid brother.

There will be a cool off period in which he can cancel. In fact I think any contract for an ongoing service has to offer this by law. Make sure you send a request in writing with proof of delivery (e-mail or recorded letter) so that if it does come to court they will not have a leg to stand on.

see here:

http://www.which.co.uk/consumer-rights/action/how-to-cancel-a-contract-without-being-penalised/

I think the only time a cooling off period is required by law is when something is purchased online. However as this was done in store, if the contract doesn't include a cooling off period then there isn't one. Not that that is really an issue here as it sounds like the gym are going to allow him out of the remaining 11 months of the contract.
 
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