I think this is a point that I've been trying to make, the manufacturers are all rushing to get mirrorless cameras to the market but they don't necessarily seem to know who they are aiming at.
You only have to look at the marketing to see how varied the demographic they seem to be going for is.
As CAT-THE-FITH says there are certainly some which are 'fashion' orientated. The ones which tend to look like classic range finders like the Fujifilm X100 are certainly going after the hipster crowd. To some extent, Leica can be wedged in here too.
Then you have the likes of the Nikon 1 which seems to be marketed at beginners who want to take good photos. The Olympus PEN system isn't too far off it, as their marketing is very 'Instagram' styled about what cool photos you can take and how it fits into your lifestyle.
Panasonic's Lumix G Systems seem to be marketed at the serious Photographers as a way of replacing their large DSLRs.
So I think this is the issue, it's a case of who is actually buying them?
I know people dismissed my earlier comments in comparing them to DSLRs, however I never intended it to be a like-for-like comparison. My point was that I think they are primarily aimed (or in the current state) should be aimed at the same people who buy entry level DSLRs. There is no doubt that entry level DSLRs are the brands big sellers, certainly in the case of Canon and Nikon. They want the people who might buy an entry level DSLR or are perhaps on the fence because they don't want something as big as DSLR to buy a mirrorless system.
I fully agree that Pro/Semi-Pro/Serious Amateur are only going to make the switch to these kind of systems when they match the ability of a DSLR. There is no doubting though that there are still some Photographers who will buy such cameras as something to have when they don't want to be using a full DSLR size camera.
I agree with your statement as the manufactures are not really sure who in the niche but still grey market the target consumer really is.
Is it some like me who owns a dirty big DSLR who wants some smaller with DSLR IQ and choice of lens, or a compact user stepping up, or hipster / chic person wanting a fashionable powerful camera !
Also factor in that there is not a buoyant second hand market of ¾’s or mirror less camera and lens + accessories. Leaving the only choice is to buy new so another reason other than R&D why the prices are still high !
THB these cameras are not cheap at all and additional lens are very expensive when compared to their bigger DSLR cousins
I know my wife would love a better compact type of camera that is more powerful and when she had the need for more zoom to be able to reach into her hand bag and fit a more powerful lens.
However she will not pay £650 plus for a kit bundle it is just too much for what you get !
Were I would pay for a smaller DSLR IQ camera !
I think what will encourage non DSLR consumers is the sexy looks of the camera and if it will be the next fashion icon to have after an iPhone / iPad.
And lets think back that when the iPad came out people were asking what would I use it for as I have a Laptop ! ! !
I still think the Sony NEX5N and NEX7 are the sexiest mirrorless cameras out there ! ! ! !
edit Note. some of the new compact cameras I have seen are really smart phones with no SIM card with a bigger lens attach to the body.
point being the camera is WiFi enabled and you can down load photo themed Apps.
I have not read the full spec on the canon M so does it have WiFi ! ?