** New Console Products and Pre-Orders **

The problem with OcUK trying to sell games is a catch 22, they don't (and probably never will) sell them enough volume to get the best discounts from the suppliers like the competition do so they don't sell as well and therefore the circle continues.

exactly that. Consoles is a growing area for us, and with any new or poorly established area of business we have to encourage growth. whilst the prices may not be the best, we are offering small quantities to begin with. obviously, many major online competitors have VAT exempt locations which they can ship from and offer lower prices.
once this area of the business has grown to a point where we buy in larger volumes, the price will obviously improve across the board.

I have to agree a bit with the theory they only sell them to lower the amount of competitors we're allowed to talk about, ever since they started selling consoles/games its never looked like enough effort was put into it.

consoles is something that has never been handled well and it is a difficult market to break into, but given time, it is looking set to improve. our current preorder deals on games are proving very popular so hopefully it will help :)

As for the Don/Staff member that started the thread, rolling your eyes at potential customers is probably not a wise idea, especially when the customer had a valid point.

I'm not getting into an argument about it. The post could just have easily been deleted for trashing the thread, but everyone is entitled to their opinion.
OcUK is a business and we choose to advertise our products on our forums. we promote these items to forums members as they are our customer base and they have access to free shipping. I see our forum members as supporters of OcUK as a business which is a really positive thing, why would someone post here otherwise?
 
exactly that. Consoles is a growing area for us, and with any new or poorly established area of business we have to encourage growth. whilst the prices may not be the best, we are offering small quantities to begin with. obviously, many major online competitors have VAT exempt locations which they can ship from and offer lower prices.
once this area of the business has grown to a point where we buy in larger volumes, the price will obviously improve across the board.



consoles is something that has never been handled well and it is a difficult market to break into, but given time, it is looking set to improve. our current preorder deals on games are proving very popular so hopefully it will help :)



I'm not getting into an argument about it. The post could just have easily been deleted for trashing the thread, but everyone is entitled to their opinion.
OcUK is a business and we choose to advertise our products on our forums. we promote these items to forums members as they are our customer base and they have access to free shipping. I see our forum members as supporters of OcUK as a business which is a really positive thing, why would someone post here otherwise?

you will never sell the numbers needed, your trying to compete with too many established brand name retailers.

ask any normal person on the high street where they get their games from, they wont even of heard of you. you should just shut this section down, i bet you make a loss overall when you take scrapping of stock that doesn't sell into account. that's why you dont bother buying in anything which sells out and only order a maximum of 5 in, it's never going to work.

you guys should honestly focus your time on pc components, your throwing good money after bad on this. put it this way, do you guy's sell engine oil for car's? if you started do you honestly think it would be successful? any entrepreneur could tell you from a mile away this is never going to work.

sorry but that is the truth.
 
you will never sell the numbers needed, your trying to compete with too many established brand name retailers.

ask any normal person on the high street where they get their games from, they wont even of heard of you. you should just shut this section down, i bet you make a loss overall when you take scrapping of stock that doesn't sell into account. that's why you dont bother buying in anything which sells out and only order a maximum of 5 in, it's never going to work.

you guys should honestly focus your time on pc components, your throwing good money after bad on this. put it this way, do you guy's sell engine oil for car's? if you started do you honestly think it would be successful? any entrepreneur could tell you from a mile away this is never going to work.

sorry but that is the truth.

Maybe they should shut down the console section then? since you are so stuck in your ways that you would never buy from OCUK, maybe they are trying to tap into the market and maybe the fact this section is popular shows they have a way to get into the market if they price it right?

Maybe they could sell car oil to the motors lots, also another popular section but really that's a bit too silly, consoles are pretty close to their core PC business really.
 
I'll support OcUK all day long when it comes to PC parts but for games i'll go elsewhere. Prices are too high plus I don't want to support certain people who seem to be in charge of games at OcUK. (Not you rjkoneill)
 
Still a way to go to be honest. There is a videogame online retailer out there (I wont say their name as I don't think its allowed if they sell the same stuff you guys currently sell or have in stock) I always buy my games from as they are 9 times out of 10 the cheapest, with free postage and their preorders arrive a day early everytime. They also usually have free gifts with certain preorders and have a loyalty scheme.

I would be happy to order games off Overclockers if the price was right and the incentive was there, but in order for you to be more competitive I think you need to lower your prices to about £35 for a Standard Edition to compete. Also, stock a lot more games - preorders as well as recently released games and older titles. If you guys could do that I'd happily buy some games from you as I already buy a lot of PC parts from you and have always found the service to be excellent. The last thing I would suggest is if you can do all that then advertise it as much as you can to get the word out. No point in trying to sell something no-one knows about.

Its just a few suggestions, but if you managed to pull it off I think you guys could easily become very competitive as you sell the hardware very well, why not try and branch out in the games department too so buyers can get some games to go with their shiny new hardware?
 
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rjkoneill; said:
I see our forum members as supporters of OcUK as a business which is a really positive thing, why would someone post here otherwise?

I think most people will support ocuk unless they are being ripped off or can get products cheaper.....when money's involved unless a customer is a diehard fan they will go elsewhere. Forum or no-forum.

And trashing the thread for making a perfectly reasonable comment? Ok. You run a business it doesn't take much to figure out that if your prices aren't competitive you will not get anywhere in retail and especially online,whatever you sell. your response was to roll your eyes. Why? Did mods not learn anything from recent incidents?
 
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Maybe they should shut down the console section then? since you are so stuck in your ways that you would never buy from OCUK, maybe they are trying to tap into the market and maybe the fact this section is popular shows they have a way to get into the market if they price it right?

Maybe they could sell car oil to the motors lots, also another popular section but really that's a bit too silly, consoles are pretty close to their core PC business really.

do you know anything about business? they should shut it down straight away, it's basically a waste of resources, i can guarantee they are losing money on it.

read my post again.

they simply cannot compete in that section due to too many established retail brands with far bigger buying power selling the exact same thing for a lot cheaper.

it's basic business, if you were to see 2 shop's side by side, one sold sandwiches for £15 and was a new entrant to the market, the other sold the exact same sandwich for £3 and was a well established market leader, which would you buy?

for OCUK to even make a dent in the market, they need to price themselves a lot cheaper than competitors not the same and definitely not more expensive. i will say that again, they need to be cheaper than already established competitors.

i also refer you to my earlier post where i prove that they hold zero stock or next to zero stock. they are probably selling 1 or 2 things from their console section every month, compare that with their pc hardware, they probably sell something every minute.

they cannot compete they aren't just losing this battle it was over before they even tried. i'm honestly doing them a favour by telling them to stop now. as i said before i think the only reason why they even bother is to stop competitors from being mentioned. they are willing to lose £100 a month on stuff that will never sell, in order to stop people on the forum mentioning their competitors.
 
So basically you are a world class FIFA player, easily within the top players in the world and if you were to enter competitions to play for money you'd easily win and be raking it in. You're an expert dietician as well as a professional bodybuilder, you were in line to become a professional footballer before a mystery injury prevented you from reaching the dizzying heights that you were obviously capable of, AND you're Scotland's answer to Alan Sugar?

Well **** me sideways... :)
 
So basically you are a world class FIFA player, easily within the top players in the world and if you were to enter competitions to play for money you'd easily win and be raking it in. You're an expert dietician as well as a professional bodybuilder, you were in line to become a professional footballer before a mystery injury prevented you from reaching the dizzying heights that you were obviously capable of, AND you're Scotland's answer to Alan Sugar?

Well **** me sideways... :)

lol

can you quote me saying any of the mentioned stuff?

yes im good at fifa, its a game, im also pretty good at counter strike source too.

im not an expert dietician but i read up on nutrition every other day.

im certainly not a professional bodybuilder, i have my own gym though and do train when i can.

i was never in line to become a professional footballer, but i did injure my knee whilst playing football and i am pretty decent, better than average.

oh yeah you may want to know one of the business's my family owns is football related.

i think scotland's answer to alan sugar is duncan bannantyne, both miserable old gits, who certainly know business.
 
:D

If you think OcUK are trying to compete with the likes of Play, HMV, Amazon etc then you might want to redo your honours degree. I totally agree that they are ridiculously overpriced when it comes to console games, but let's not kid ourselves it's pretty obvious that they aren't exactly planning on outmuscling Play or Amazon or HMV or whoever. Looks to me like they simply offer a small selection of console games and may be looking to expand on this in the future. Until then it is what it is, the deals might be crap but it doesn't really matter in the bigger picture because people probably aren't going to come to Overclockers.co.uk looking for cheap console games.
 
:D

If you think OcUK are trying to compete with the likes of competitors etc then you might want to redo your honours degree. I totally agree that they are ridiculously overpriced when it comes to console games, but let's not kid ourselves it's pretty obvious that they aren't exactly planning on outmuscling competitors or whoever. Looks to me like they simply offer a small selection of console games and may be looking to expand on this in the future. Until then it is what it is, the deals might be crap but it doesn't really matter in the bigger picture because people probably aren't going to come to Overclockers.co.uk looking for cheap console games.

do they sell console games? yes

do the above mentioned competitors also sell console games? yes

does that mean they are competing? yes

:o
 
do they sell console games? yes

do the above mentioned competitors also sell console games? yes

does that mean they are competing? yes

:o

It's pretty obvious they aren't trying to put the big names out of business and if you can't understand that then you're beyond mad. To be a competitor you have to be competitive with them, OcUK are nowhere near competitive in their games/console pricing, it's a computer hardware shop that happens to sell a few games and consoles. To be fair to OcUK the whole "they only sell games so we can't mention other shops" is a load of rubbish. In fact I'm pretty sure it was either Thundycat or Gibbo who said recently that we can talk about the others but don't directly link to a game that OcUK also sell. I really don't see the problem here.
 
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This is just a pilot scheme in my eyes.

What's wrong in dabbling?

Remember, ocuk get free next day delivery (for us guys at least) too whilst you'd have to go with 3-5 days free shipping with any other e-tailer.
 
This is just a pilot scheme in my eyes.

What's wrong in dabbling?

Remember, ocuk get free next day delivery (for us guys at least) too whilst you'd have to go with 3-5 days free shipping with any other e-tailer.

Yup, in fact the games in the OP aren't that badly priced. I only looked on the rainforest and they were a couple of quid cheaper at best, which is evened out by the fact that most of us get free next day delivery anyway. Halo Reach is a bit pricey though, you can get that £10-£15 new at most places so that's a bit disappointing. I'd definitely consider ordering with OcUK in the future if they can keep these new releases within £2-£3 of other stores.
 
Did mods not learn anything from recent incidents?

apologies for the rolleyes, I think maybe it was misunderstood.
no hard feelings. :)
I am an experienced moderator and cant condone what happened recently.

The banhammer came out big time when this happened in PC games, be careful :p

I'm not here to do that. neither are any of the other mods. I want your feedback, good or bad. all I ask is that it is constructive.

This is just a pilot scheme in my eyes.

What's wrong in dabbling?

Remember, ocuk get free next day delivery (for us guys at least) too whilst you'd have to go with 3-5 days free shipping with any other e-tailer.

I'll support OcUK all day long when it comes to PC parts but for games i'll go elsewhere. Prices are too high plus I don't want to support certain people who seem to be in charge of games at OcUK. (Not you rjkoneill)

I understood that totally. and I can see why.
The Consoles & Games section at OcUK is now my group. just to be 100% clear.

I am a PC and Console gamer myself and have been a long-standing member of the games forum communities even before I worked for OcUK.
I'm here to help out and contribute. Part of my job is to advertise our deals :)
 
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