[TW]Fox;18301584 said:It's designed to fit into a market - a market which contains a number of similar cars with similar figures which are easily comparable. A 200bhp Yeti would be pointless and serve no purpose - it would be more powerful than a car at this pricepoint and market position needs to be, therefore the additional power would provide no benefit and may even put some of the customers off. So if you DID have a 200bhp Yeti, you'd need to position it higher up the market, and you'd receive less sales as a result (Few sales of a model are made up of the very top of the range).
Having more power than the competition yet having same or similar MPG is surely a POSITIVE and not a negative?
No-one goes "oh this car has 10hp more power than I need, I'm not buying it"