Sad times if its true, seems people have been conditioned to take these prices as the norm then. I saw someone post on facebook about how these cards were cheap in comparison to the scalping era not that long ago, saying these prices are refreshing and much better... perfectly conditioned by circumstances over the past 2 years. It's almost like people forgot how much last gen should have cost and it was still possible to get them at those cheaper prices i.e. close to 700 or even 650 for the 3080 FE.it is selling actually very well, but browsing competitors it seems listed at £1049 elsewhere so probably explains why were doing so many of them......