Man of Honour
If they had launched one year ago then it would have been interesting. Today I have to ask why buy next gen that doesn't do next gen well? These do overclock well, but overclocking thse days has become as exciting as tuning a TV. I do think AMD have done a great job with RDNA2, but they are not a charity. They need to catch up with next gen features rather than holding the PC back at console levels.
It all depends if the end user is really into Ray Tracing or not, if the latter is the case they can save a lot of money by getting a 6800 XT or 6900 XT rather than a 3090.
Ray Tracing does very little for me despite the fact that I have a setup that can run it better than any 3090 but that is just my opinion.