The truth being told is that AMD is nowhere - losing sales like no tomorrow
NVIDIA GeForce GPUs Gain Major Market Share Versus AMD Radeon in Q2 2020, Hits 80% Market Share In The Discrete Segment
https://wccftech.com/nvidia-geforce-gpus-gain-major-market-share-versus-amd-radeon-in-q2-2020/
Without making this a 10,000 word essay.....
Even when they were ATI and making cards like the 5000 series and the Radeon 980 was it? and so on (IE offering much more performance per buck) their market share was crap. Fermi massively outsold the 5000 series.
So don't be surprised by this news at all.
The same went for the original Athlon CPUS. Even though they utterly smashed Intel at every point (price, perf and everything else) Intel still sold hand over fist.
However. That has totally changed with Ryzen. Not just because it is fantastic, but because Intel made about every mistake they could, slapping their users in the face and we now have things like Youtube and everything else. So Intel users can not hide any more. What I mean is, if they over pay for under performing hot CPUs they will know about it. Every one is telling them to buy AMD CPUs now.
Whether they can ever claw back any mindshare from Nvidia? in fact no let me rephrase that. Not ever, they have never ever had the sort of mindshare in the GPU market, then maybe that would change.
You also need to take the big picture into account. Nvidia have total dominance on laptop GPUs, for example. AMD didn't even show up for the race... So it goes much farther than RTX 20 series in PCs.
AMD would need a miracle to even sniff Jen's bum. This isn't Intel, who are known for being totally ignorant and all over the place internally. This is Nvidia, who I doubt will ever make the mistakes Intel have made over the past few years.