People believe what they want to believe, I recall being told by some that the lockdown would bring cheaper cards, I agued they'd definitely become more expensive and was told I didn't understand basic economics!
When people paid Turing prices, they signed up for more expensive Ampere cards. They just didn't see it coming. NV will charge every last penny they can until people stop buying their cards. People will buy Ampere en masse, then in 2-3 years time the 4000 series will be even more expensive again...and up until release we'll hear the same wishfull thinking from forumites etc about cheaper halo cards.
Some people just don't understand how big business works.
It's like Turing is the only generation that ever happend.
Such short memories.