Caporegime
- Joined
- 18 Oct 2002
- Posts
- 33,188
I think it will be awhile before we see AMD pushing competitive prices tho it will probably come in the long term, they are struggling a bit for cash at the moment and having to take quite drastic steps to free up capital, in the long term tho theres quite a lot of motivation for them to return to pushing the prices down to gain market share and try to edge nVidia out. I'd be quite suprised if they aren't looking at the Titan prices and wanting a bit of that pie at the moment.
There is very little chance of that. At the rumoured 10,000 cards, at $1000 each we're talking about a $10million income product, to two companies that push well into the billions in yearly revenue wouldn't be interested in that at all... $10million income for a product that if AMD couldn't sell it to the professional market, would mean a decent R&D cost, $2-3mil JUST to tape the thing out, they would make a loss making a 550mm2 product today. IN the next year or two if they can push openCL better(their push for HSA and balancing the usage of gpu/cpu) and get a move into the professional market thats certainly a possibility.
Nvidia are picking up $10mil income, off a fairly low R&D spend for selling off broken cores they had anyway, AMD will be looking at Titan and thinking... do we want to make a loss, to sell a very low volume part that will make our guys spending £400 on a gpu feeling like they are getting bad value for money? No, I really don't think they are. Nvidia wouldn't be selling "Titan" if they weren't making it for the professional market, costs, yield, R&D tape out costs FAR exceed the available profit in the gaming segment.
Nvidia users should be thinking £800, and its 15% ahead of a £350 card in several games..... why on earth aren't I buying AMD. Unfortunately there are people that buy Apple at twice the cost for no reason, people who will buy AMD when its not warranted, and people who buy Nvidia when its the worse choice... that is life.