As according to the Overclock3d review of the Asus GTX960 Strix;
There are two main targets for the GTX960, those who own a GTX750 or under, and its AMD rival is the R9 280. When it comes to power efficiency it's no contest at all. The GTX960 Strix draws 200W less than its Radeon opponent. In other words you could SLI the GTX960 and still not get close to the power requirements of the AMD offering.'
and
'In nearly every title the GTX960 comfortably outperforms the GTX750Ti, GTX760 and, more often than not, the GTX770. We know that nVidia are aiming this at an even older card in their range but if it can beat the last generation ones it's worthy of mention. As for the Radeon cards you need a R9 290 before you regularly get ahead of the GTX960, and that takes twice the power and costs half as much again.
We desperately want strong competition between the two main GPU manufacturers but it's clear that the Maxwell architecture has moved the goalposts. The GTX980 is blisteringly fast, the GTX970 dominates the bottom of the top end, and now the GTX960 happily takes over the crown of the fastest, most efficient midrange card around. Given that sub £200 cards are the easily most popular ones it's almost a license to print money.'
Job Done. Perfect for a low power MITX, a secondary gaming setup / office machine. It is likely a great mid-range card, and the prices will settle as with all cards - want more, spend more.
For me great product and will be well positioned.
Martin