I think you've missed his point. There are thousands of people here, each with unique circumstances. You can't just apply blanket statements about the unimportance of it all and apply it to everyone's situation.
Also people aren't exclusively annoyed at OC. I think that nvidia are the no1 culprit here and so people are discussing the situation in general for the most part. The frustration isn't all directed at OC. The people here have something in common and so are discussing and speculating about it - seems normal enough. But somehow, long time members of this forum who seem to think they have some kind of ownership over the place, get annoyed about this. It's quite bizarre to me, but then I've never got attached to brands or shops.