So the main competitor is able to give exact numbers of preorders on all cards, with their delivery expecations for the next three weeks...yet Gibbo only appears once a week or so to shrug his shoulders a bit and show off his new Ferrari. Nice.
I agree the contrast is striking. But then, so is OCUK's situation. I think they cannot afford to be as clear and transparent as this competitor and it is a problem of their own making.
The competitor you are talking about has approximately 2,000 unfulfilled 3080 backorders and they ship about 200 3080s per week. The situation varies considerably from brand to brand, with backorders for popular cards being quite slow to fulfil. But with weekly shipments at 10% of total backorders, progress seems realistic. At OCUK, the number of weekly shipments as a proportion of total backorders is probably infinitesimal. To put this into perspective, people on this forum complain that it looks like their queue position of 1,234 for the Asus Rog Strix 3080 OC may never be fulfilled as there is yet another week without a shipment of that card, while the competitor has a mere 187 cards of that particular model on backorder. Of course, customers at the back of the competitor's queue have a long wait ahead of them, but they have a prospect to receive their card eventually and they are kept informed as the competitor is very transparent.
There are loads of people in the OCUK backorder queues that have no prospect of receiving their order from OCUK in the foreseeable future. If OCUK would publish the same information as this competitor, this would become blatantly clear. Some manager made the stupid decision of keeping "pre-orders" open for far too long without informing customers of queue lengths. Perhaps they're hoping that the excess of customers they attracted will go away quietly.