Yes the bottom line is that right now the best that can be done is that you pre-order and go into a queue with everyone else.
They are providing updates, they provide a weekly email with queue position for everyone, or as/when the queue for your specific model changes due to stock shipping. And if you want a heads up for expected deliveries then you can see them posted by Gibbo on the forums in the update thread. The amount of information he can give to people is extremely limited, the stock and supply chain for these products is strained because of demand and lack of production, it means these are highly in demand items and stock is snapped up the literal second it comes into supply. That means you will not get accurate ETAs for this stock with a big lead time, it's too hard to predict the volumes and any possible delays. What they're trying to avoid doing is giving out updates and ETAs which are guesses or rough estimates because people will be extremely mad if they set their expectations based off this and things change and those expectations aren't met. There is other places giving slightly more lead time on product updates of which we cannot talk about, but that place has been wrong on a number of occasions and had to change dates around, and they're also estimated dates, not precise ones.
If you don't like the situation then that's fine, the situation is pretty dire and that's just the ground truth for anyone excited to get new hardware. But it is not of overclockers making, they're simply dealing with the situation as best they can. They're not responsible for low stock, they're not responsible for circumstances where information on the supply chain is limited, and they need to play within the rules of the NDA with Nvidia on what info they can give out.
I'm not giving them a complete pass, I do think some things could have been done better, early ETAs on stock was a bad idea, the queue system took a while to be implemented. But lets face it, most of the anger here is at having to wait and it translates into people whining at OCUK when in reality there's not much more they can do.