well theres some news/rumors that nvidia will release dx10.1 graphics cards for desktop in September , i bet it will be then when ati will respond with dx11 rv870.
source :
http://www.fudzilla.com/content/view/14383/65/
The problem being, the 4770 which in terms of size compared to a 40nm version of say the 280gtx, is less than half the size isn't it, maybe closer to 1/3rd the size, and IT has yield, heat and power problems all over the shop. So add in a much larger core, with massively lower yields and, well you see the issue.
Now the worrying thing is that Nvidia has mobile dx10.1 parts on 40nm, low yield as I hear also, but just doable because, why, its about 1/4 the size of their current 280gtx, it has, iirc a smaller bus(massively) and 96sp's, instead of a 512bit bus and 240sp's. My guess would be it will be mobile parts branded to desktop that will be, lets be honest, embarassingly slow. A gx2 version of mobile parts like they did generations ago would still have only the raw sp power of an original 260gtx, just with dx10.1(which shouldn't be undervalued) but will be expensive, a dual core card and a total waste of cash.
My bet would be mobile parts in desktop packaging, or a never to appear card to make people wait and not spend cash on ATi cards and hope they keep waiting all the way to their new cards.
Lets be honest, they've designed and seemingly had 2 or 3 respins of their NEW core on 40nm of which none are working, other than being marginally smaller the 280gtx design is no less complicated, but would cost a lot to port that over to the new process especially for a short production run. If they were forced to make a 280gtx + dx10.1 + 40nm just for a couple months, then it begs the question is it "only" the size and 40nm being the problem with the new core, or are their fundamental problems with the new core not actually working very well.
But as I've said before, Nvidia are moron's who refuse to adapt, Nvidia's own CEO types were saying TWO YEARS AGO that you can't compete in this market without an entire platform, to be fair they probably can't do much in terms of getting a CPU option out, but they've done very little to win the intergrated mobo sector of which they will now be wiped out from in the next year or so. But it was also clear from TSMC's past 3 years and ATi's 2 year shift to value market pricing and massive drop in core size that its the only way to compete and yet 2 years ago they didn't start working on small cores. They've blinding gone on trying to win the smallest market around with massive expensive cores that are hard to make with a company that can't deliver new processes on time.
ATi/AMD have adapted to whats going on around them and prospered, Nvidia has seen the problems, ignored them, run blindly into worsening problems without a change in strategy.
Which isn't great for any of us, if Nvidia stop being competitive, its bad news for all of us. Though Intel stepping in might keep the fight for performance/prices going.