This....Pound to Dollar rate = 1.45
$699/1.46 = £482
Add VAT at 20% = £579 rounded up.
Current average retail price - £615
OCuk profit - £36
OCuk profit percentage - 6%
This is of course on the MSRP.
They probably get it slightly cheaper which will be list price and volume price reduction. So wouldn't be surprised if they are making 15% profit margin.
None founders edition based on the above -
MSRP -$599
Cost +VAT after conversion and 6% OCUK markup = £525
So expect none founder edition cards to be sold on OCuk for around the £525 mark.
Waiting for Custom PCB 1080 for the same price as this "founders" 1080...