What time?
That's a good question, I can't remember exactly. The confirmation email landed at 1530, I saved a screen grab of my order at 1504 as the email did not arrive immediately. I think I went to get a coffee between completing checkout and saving the screen grab. It also took a little while for my order to appear under orders on my account with the reseller, but it showed there shortly before I received the email. I imagine they are doing extra checks to avoid scalpers.