No I mean AI innovation in general.
There isn't any, they are stuck with currently existing in practice ideas. Sure, they make them better with time but no actual innovation happens, as they have no clue how to go forth from here, to more general AI. It's mostly just marketing rubbish. I've been talking to few Nobel price winners recently (I work in IT but around scientists) and they seem to be very sceptical of common usability of currently existing AI models, aside what they already are being used for in science (mostly automation and replacing humans in very tedious repetitive tasks) - as again, no way to move it really forth has been presented, yet.
It already happened with the 5000 series and MFG 4.
It's just good old transformer model, known for ages and just nobody wanted to touch it thinking people wouldn't like it and the hardware wasn't fast enough either - Nvidia marketing won here, though. That's not a real innovation, best not to confuse these things. FG in general has been known for a ages too, still has same problems as ever, but gained much more acceptance these days out of necessity. If it wasn't necessary hardly anyone would use it, but it is what it is.
We will get new innovations in this space and other AI driven innovations.
We will get gimmicks for sure, hardly anything useful has been shown so far, aside texture compression (but that's also not a new idea and again comes to life out of necessity).
Things like ACE (I think it's called that). The technology they demoed of npcs with more natural reactive dialogue etc...
And then you will get hallucinating NPCs that will end up with parents flipping the table and games requiring ID (like it's coming to gpt) to be sure they don't go completely off the rails with kids and start flirting with them or persuade them to unalive themselves etc.
Basically tech we don't currently know about.
We would've known about it already from leaks etc. if anything revolutionary existed. Expect nothing, maybe you will be happy then with what comes. Expect something great and you will be very disappointed.
It's already happened with the 5000 series. No one wanted MFG but we got it.
Again, out of necessity because real hardware performance stagnated already. It's a band aid.
People say Nvidia is now an AI company. So they will be given us hardware simply to complement the AI.
AI company as in pushing it in marketing to sell more of their "shovels" to "gold miners". Not a company that actually develops AI models - they just use what's out there.
Not all of it is a gimmick. Is DLSS a gimmick?
Read again what I wrote - dlss is what current models are good in (interpolation) and that's where it ends.
Just came up on my phone
randomly. But what's the key word here? AI.
What?

I suggest you watch this - one of many such videos recently, as people are waking up to what it really is all about. It might open your eyes a bit to how big this marketing corpo-idiocy really is:
I'll just add I am making quite good money on stock market with this AI craze currently (better than I've done with crypto, which I also disliked). I also use AI extensively at work. I know what the limitations are and my finger is ready to pull money out of the market the moment it comes down crashing - as it will eventually and it will be quite a huge explosion I predict, when that happens.