Hi there
So the prices!
I had every price reverted back on graphics, I have then gone through all our prices, some I have being able to keep at the original price because the stock had landed and I also purchased them in GBP currency (UK suppliers) so thankfully even when we pay for those goods in 30-60 days the price shall be the same.
Then on the pre-order lines mainly where stock is incoming and not paid for I have gone 50/50 essentially, so where minimum increases should have being at least £20-£30 and higher, I have actually tried to keep these increases to around £10 sacrificing some of our margin.
This does mean however the prices will not get back down to their original pricing until the rate reaches 1.43, of course we may fine tune in between some prices down if rate improves.
Unfortunately if the rate does go sub 1.35 then I shall have to make further increases to graphics, thankfully Maxwell stock is un-affected by this as it was all paid for so I shall remain very aggressive on these SKU's and I have additional support to go even lower.
AMD's new launch unfortunately is effected, I have stock, but again it is not paid for and I booked the stock at an original rate of 1.43-1.44 whereas now we have re-adjusted this down to 1.36 but again I am going to sacrifice some OcUK margin to try and hit price points. I shall push AMD for some additional support to see if they can help us hit original target MSRP's I had in mind.
However I have being able to obtain more support for old gen from both AMD and NVIDIA so now we have GPU's from the following price points which puts us the lowest in the UK by miles:
R9 Fury @ £341.99
R9 390X 8G @ £259.99
R9 390 8G @ £209.99
GTX 980Ti @ £359.99
GTX 980 @ £275.99
GTX 970 @ £209.99
GTX 960 4G @ £149.99
GTX 960 2G @ £139.99
I shall be keeping a close eye on rates and adjusting products accordingly both up and down if the rate shifts by substantial amount.
Our pricing in general on graphics is the cheapest in the UK at present and we have FREE shipping enabled pretty much on every GPU!!!