The 6800XT is currently priced higher than the RTX 3080 in Europe, so it is most certainly not priced correctly.In conclusion looking back at all 3 cards , AMD has gotten their prices completely wrong.
You could argue the 6800xt is priced correctly but the 6800 and 6900xt are just wrong.

, it shouldn't cost more than $550 (MSRP) if AMD wants to be competitive. Price/performance in not everything when it comes to gpu's, nvidia have more features, stronger performance in less popular titles compared to equivalent AMD card. And also It just works (You know that when you buy nvidia GPU you will have a hassle free experience).