I'm really disappointed to see so many AMD apologists who were expressly expecting more not say a bad word about this and just spend all their time defending it.
I get that you dont want your favored brand to take a hit and of course there's the 'well if Nvidia have it all their way' arguments, but it all still strikes me as quite dishonest.
The card is disappointing. Not bad at all, just disappointing given the expectations and circumstances. I also get that there's probably a reasonable amount of unjustified negativity, but still. Seems like that is just giving some an excuse to find positives to point out.
You answered your own question in one post. A lot of the AMD apologists are out defending RX 480 because so many hyperbolic posts are declaring it a total failure at every level. Declaring 480 = 970 while conveniently ignoring or downright lying about the following.
- Comparing 4GB 970 to 8GB 480 rather than the 4GB 480 and proclaiming same price and same performance.
- Ignoring that in DX12 RX 480 is 25%+ faster than 970.
- Declaring DX12 irrelevant anyway, while also conveniently forgetting RX 480 matches or slightly beats 970 in DX11.
Considering the 20%+ difference in price it is fair to break RX 480 into two separate entities, the 4GB and the 8GB.
4GB for me is/was an epic little GPU at £175 giving superior performance and far superior price to 970, while being a far more future proofed and forward looking GPU (DX12). The only issue is AMD idiotically declaring it EOL, which is absolutely pathetic IMHO. Here is a GPU that would give them immense market share and they EOL it after one day. Hopefully one or more of the AIBs kick some sense into AMD.
IMHO The 8GB card here in UK is a failure due to pricing. I know this is because of the value of the pound since last year but R9 390 custom AIBs have been available since release from around £230+. So yeah 8GB RX 480 at £220 is a fail because it's actually slower than R9 390 in both DX11 and DX12. The only reason to pick 8GB 480 is because R9 390 stock runs out soon. DP 1.4, HDMI 2.0 and HDR monitor support are nice but not make or break on a mainstream GPU.