even so you can get a 4GB 970 cough 3.5 card today for £200 so even at £175 it isn't a wow card, think about it nearly 2 years ago the 970 launched at £250-£275 we've waited 2 years for this a node shrink struggles to match the 970 and only cost £75-£100 less (at launch) as well as performance/watt is worse and it's on 14nm I know I'd rather have paid the extra £75-£100 2 years ago and have had a 970 than this junk of a card
I'm not 100% on which model it was but i think it was the MSI 970 that could be had for £235 when it first launched.
I actually think the 4GB 480 is a good card for the price but the 8GB is ridiculous, basically 970 performance for 970 launch price and only offers extra vram.