Associate
- Joined
- 30 Jan 2008
- Posts
- 467
I'm a magazine editor. I think almost everyone is struggling at the moment. The economic downturn has seen paper prices rise 25% in some cases, ad revenues have dropped like a stone, advertisers have pulled out of non-core markets, marketing budgets have been slashed, and it's tougher than ever to get readers as people are watching their money more and, in general, spending less on magazines.
I'm obviously incredibly biased, but there is, as a sweeping generalisation, often a difference in the quality of journalism you get in print compared to online. Journalists are accountable for what they do, can be easily sued, and often do a more thorough job than some online competitors. However, I think all magazines are now waking up to the fact that they can't go on providing content that can be easily found by five minutes of Googling... Print journos need to go the extra mile now, which can mean that some print editorial is now really rather good.
I'm obviously incredibly biased, but there is, as a sweeping generalisation, often a difference in the quality of journalism you get in print compared to online. Journalists are accountable for what they do, can be easily sued, and often do a more thorough job than some online competitors. However, I think all magazines are now waking up to the fact that they can't go on providing content that can be easily found by five minutes of Googling... Print journos need to go the extra mile now, which can mean that some print editorial is now really rather good.