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[PCWORLD] AMD provides a sneak peek at its Radeon HD 7990

What I don't understand is that it probably costs AMD the same to make a HD 7970 or 7950 chip. This being the case why can they not put 2 of either on a single PCB/card and sell it for the same price as a pair of HD 7950s. We are actually talking about doing something which requires less parts, less packaging, less transport costs, less warehouse space and so on, yet the end result is a lot more expensive.:confused:

It is the same argument that can be pointed at NVidia too, it has got to be cheaper to produce one GTX 690 than two GTX 680s.

Why can not AMD and NVidia get into some different types of marketing and BOGOF.:D
 
Kaapstad said:
What I don't understand is that it probably costs AMD the same to make a HD 7970 or 7950 chip. This being the case why can they not put 2 of either on a single PCB/card and sell it for the same price as a pair of HD 7950s. We are actually talking about doing something which requires less parts, less packaging, less transport costs, less warehouse space and so on, yet the end result is a lot more expensive.:confused:

It is the same argument that can be pointed at NVidia too, it has got to be cheaper to produce one GTX 690 than two GTX 680s.

Why can not AMD and NVidia get into some different types of marketing and BOGOF.:D
Click to expand...

They both have to bin the very best of their top end die to get good chips, itself a drawn out and expensive process. Besides, there is always a premium to having 2 GPUs on one PCB - allowing people to CF/SLI when their motherboard/case does not permit two dual/triple slot cards
 
d_brennen said:
They both have to bin the very best of their top end die to get good chips, itself a drawn out and expensive process. Besides, there is always a premium to having 2 GPUs on one PCB - allowing people to CF/SLI when their motherboard/case does not permit two dual/triple slot cards
Click to expand...

I have heard this argument before but it is not a good argument. I have worked in factories all my life and often thought about things like this.

If you have someone testing GPUs and they only do say 5 per hour and they are paid say $10 per hour this works out at $2 per GPU. This hardly justifies the markup that AMD and NVidia charge for dual GPU cards.

The above is only an example, I am sure when binning GPUs for real it can be done a lot faster.
 
Kaapstad said:
I have heard this argument before but it is not a good argument. I have worked in factories all my life and often thought about things like this.

If you have someone testing GPUs and they only do say 5 per hour and they are paid say $10 per hour this works out at $2 per GPU. This hardly justifies the markup that AMD and NVidia charge for dual GPU cards.

The above is only an example, I am sure when binning GPUs for real it can be done a lot faster.
Click to expand...

I think the assembly/binning labour will be a very small part of the overall cost of a GPU.
 
Kaapstad said:
What I don't understand is that it probably costs AMD the same to make a HD 7970 or 7950 chip. This being the case why can they not put 2 of either on a single PCB/card and sell it for the same price as a pair of HD 7950s. We are actually talking about doing something which requires less parts, less packaging, less transport costs, less warehouse space and so on, yet the end result is a lot more expensive.:confused:

It is the same argument that can be pointed at NVidia too, it has got to be cheaper to produce one GTX 690 than two GTX 680s.

Why can not AMD and NVidia get into some different types of marketing and BOGOF.:D
Click to expand...


Totally agree. It never used to be this way, I remember buying a 4870X2 for £335. Prices of current dual gpu cards are high.
 
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