That's good if you ask me. None of the competitors offer those options included with the case or even for extra money. I don't need them and I'm happy I won't have to pay for them. And there's only one version of the case they just had different setups, WC, AC with dual system, storage, to show capabilities of it.I get the impression there may be three versions of this case. Air, water and storage. At least that's how it came across on the Kitguru YouTube video.
Also it looks l like the iTX bracket PCIE riser and more than 4 drive bays will be extras. I reckon you'll be looking at £350 if you want all available extras.