The Strix is nothing new, the 280x had the same tech.
http://www.asus.com/Graphics_Cards/STRIXR9280OC3GD5/
And if such a feature is so important and a priority in general in the main then we would all be using Strix coolers and it makes the non Strix NV cards also noisy in comparison.
http://www.asus.com/Graphics_Cards/STRIXR9280OC3GD5/
And if such a feature is so important and a priority in general in the main then we would all be using Strix coolers and it makes the non Strix NV cards also noisy in comparison.