That reminds me of a documentary years ago where someone (think he was a salesman) was complaining that there wasn't an 'i' on the side of his new shiny car, he was miffed that when he overtook people they wouldn't know he'd got an injection model and therefore was 'better than them'
I don't know if I could live with myself, not knowing what ugly SUV had just overtaken me, the relief when those badges confirm it's not just a BMW, but an M-Sport BMW.
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