Pre-ordering is just one of many signs that the gaming industry has been taken over by marketing departments - because they can make kids feel FOMO to part them with their money. The correct response is to hate them for trying to manipulate people.
Same applies for "skins", "battle passes", "drops", multiple "currencies", etc.
The earning potential / greed makes the publisher constantly pressure the developer to release as early as possible.
I believe in voting with my wallet, but the whole reason advertising is everywhere is because it works. Advertising hacks your brain to make you buy stuff you wouldn't otherwise buy. Pre-ordering FOMO does the same thing. My protest vote isn't going to put a dent in it because brains work the way they work and that's that.
One day we will wake up and ban all forms of psychological manipulation - advertising, gambling, addictive cigs/sugar/booze/coffee - but it's going to take some sort of crisis or revolution to make political leaders willing to take on business in that way.