Are you reading the same thread? Humbug and Greebo stated they were massively disappointed because Gibbo said the 480 wouldn't reach 980ti levels of performance. Humbug and Greebo have called it a fail card, a damp squid, a doorstep.
That's their words, most of the rest of the posters are holding out hope that the 480 is around 980 levels of performance. Roughly the performance level that the majority were thinking it would be.
The people that are slating the 480 the worst were the two people hyping it to the max before that.
This card won't affect Nvidia pricing in anyway. And was never meant to.
Not true and dont mis quote me. I wanted the card to be 980 performance level and it really should be after two years and then if it overclocks 20 to 40% which the leaks seem to show then it will be one hell of a card for the money and close to a stock 980ti performance when the 480 is overlocks like I assumed, wrongly, that a 980 overclocked between 20% and 40% matchs a stock 980ti.
All of a sudden Gibbo basically says it wont even get close to a 980ti, no matter what the overclock.
My disappointment comes from the fact its not even going to be 980 performance level (although it might be still as apparently 980ti stock are something like 180% faster than 980

So if the card is only 970 performance levels then yes its a failure.