Yup. This is AMD Graphics buried. They'll be lucky to even tie the 4080. Nvidia laughing all the way to the bank.
I don't think they increased the price from previous generation let me know if I'm mistaken and yet increasing performance ?
Considering the price of the 7900 cards I'm looking with interest at the 7800xt which should be priced well , because I ain't paying £1269 for the 4080 16gb