I'd recommend the Topeak Joe Blow Max II Track Pump over that one, simply because I've used both and found the JB to be the best I've ever used, and don't bother with those tyre levers. Get the
Soma Steel cored tyre levers from Chainreaction cycles.
Can't recommend that saddle bag either way, but the
Topeak Medium Aero is perfect for my saddle kit: 2 Spare Inner Tubes, Tyre Levers, Multi-Tool, Puncture Repair kit, Mobile Phone.
I would avoid the Lifeline chain cleaning kit, I had one and it fell apart after a few uses, very cheap, very flimsy. If you want to go down the road of chain care (which you should), get a
chain link tool and take it off regularly and clean it. Don't bother with the Citrus chain cleaner, expensive and unnecessary - use white spirit as above in Asprilla's post.
The Castelli kit is good stuff, does it match your bike though
? You can probably pick up the 2009 kit much cheaper as well.