So took the wheel to LBS, he had it off in seconds. Yay!
Downside, going to need a new wheel to support my 11 speed cassette. Boo!
Have my eyes on Shimano RS010 rear wheel for £45, sound alright?
Should be. I run one on my commuter. Cheap and cheerful wheel - i just ride it til i kill it then buy another one at that price. #savetheplanet


