No, it's a give way. You literally have to stop and allow pedestrians to cross.
it's still a 2 way thing though when 'should give way' is mentioned - ie both pedestrian and driver assesing the situation and not assuming you can just step out on to the road as a pedestrian or turn in to/approach a junction as a driver without fear of someone thinking it's safe to cross
'priority' and 'MUST give way' is more definite and is when you need to stop but it doesn't cancel out the 'Look out for traffic turning into the road, especially from behind you, and cross at a place where drivers can see you.' part for pedestrians and should make drivers be aware (as it already is) that pedestrians could misjudge the speed of vehicles approaching...again the point is to slow drivers down at junctions
the suggestion of rear end shunts is ridiculous
for pedestrians
Rule 8
At a junction. When you are crossing or waiting to cross the road, other traffic should give way. Look out for traffic turning into the road, especially from behind you, and cross at a place where drivers can see you. If you have started crossing and traffic wants to turn into the road, you have priority and they should give way (see
Rules H2 and
170).
for drivers
Rule 170
Take extra care at junctions. You should
give way to pedestrians crossing or waiting to cross a road into which or from which you are turning. If they have started to cross they have priority, so give way (see
Rule H2)
Rule H2 - Rule for drivers, motorcyclists, horse drawn vehicles, horse riders and cyclists
At a junction you should give way to pedestrians crossing or waiting to cross a road into which or from which you are turning.
You
MUST give way to pedestrians on a zebra crossing, and to pedestrians and cyclists on a parallel crossing (see
Rule 195).
Rule 195
Zebra and parallel crossings. As you approach a zebra crossing
- look out for pedestrians waiting to cross and be ready to slow down or stop to let them cross
- you should give way to pedestrians waiting to cross
- you MUST give way when a pedestrian has moved onto a crossing