Allegedly they are £52.38 now (were £51.80 yesterday), but I cannot find that shop:
http://uk.camelcamelcamel.com/Samsung-EcoGreen-5400RPM-SATA-II-Internal/product/B0042SGDVG
http://uk.camelcamelcamel.com/Samsung-EcoGreen-5400RPM-SATA-II-Internal/product/B0042SGDVG