I think it's much the same way that Xavi has never really been considered for the same awards until his team started dominating everyone. Although a fantastic player, they're not as exciting as the likes of Messi, Ronaldo, or all the other attacking midfielders/wingers/strikers that generally get the awards.
90% of the time, to win the Ballon d'Or you have to be really good at dribbling.
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