Advert is unnecessarily wordy. You're also missing a lot of information, especially around spec. It also contains a lot of information that is completely irrelevant.
"2019 Audi Q2 (Engine size/Fuel type/Gearbox/Colour). (Insert mileage here). Well looked after with FSH. 4 Pirelli tyres which are less than 12 months old. Clean MOT with 10 months remaining. Car is in excellent condition with minimal wear and tear. Comes with (Insert some optional extras here). ULEZ compliant. Selling due to needing a bigger car. £20k ONVO. (Add rough location)."
Also, get the brakes done. You'll just get knocked down on price for it anyway.
I think your biggest issue will be cars like this:
Auto Trader UK - New and Used Cars For Sale
Find your next car with Auto Trader UK, the official #1 site to buy and sell new and used cars. Over 400,000 cars online. Simple, easy, quick!www.autotrader.co.uk
Audi Used Approved, £18,667 and that appears to come with 2 years warranty/servicing and roadside assistance..
I think you are going to be down in the £17-£17.5k bracket
This is the problem IMO. I'm assuming it's this one? https://www.autotrader.co.uk/car-details/202401245855748Just found your advert - it seems way to expensive. You've got dealer cars with less mileage and the same engine and trim at the same price. Most people who are looking at 20K+ cars want the security of buying at a dealer.
If I search for 2019 Audi Q2's, out of 276 cars you're on the first page of the most expensive. If I was paying that, I'd want it to be absolutely, 100% spotless with not a mark on it or any advisories for future work (like rear discs!)
Private cars similar to yours are listed at around 17k.
As I say, I might be missing something regarding options, but this is a cursory glance, this is how it appears to me.
This is the problem IMO. I'm assuming it's this one? https://www.autotrader.co.uk/car-details/202401245855748
There's a whole bunch of the same model year and mileage for sale at dealers for around £18.5k. That's not to say they will be as good as the OPs, maybe they are in worse condition, maybe they have worse options etc but when people are searching they will be looking at these other ones first.
I'd also consider removing the bit about it being a test drive vehicle, rightly or wrongly some people have an issue with ex-demo cars feeling that they will have been 'ragged'. Quite why someone would be ragging a crossover with under 150bhp I'm not sure but there you go.
availibility of an Audi warranty does sound a good thing to push ... that way person negotiates £340 off, and deal is done.
I'd perhaps provide picture showing exact tyres fitted, maybe mention if s-tronic is already serviced (after recently being reminded on bm thread how much their box costs)
It can take weeks or months to sell a car at the price you want privately. Expecting anything after just a day is unreasonable in my view.
How far away from the value you need for the BMW deal are the car buying services?
Hopefully you've not pinned your hopes on a new car purchase that will now be a stretch because you budgeted based on your car being worth a lot more than it maybe is.
cards on table - I'd googled - that suggested 37/38K miles, and if it like bmw a £400 price tag;The s-tronic isn't due a service as far as I'm aware.
I know, I’m just not patient. I’ve got probably 3 weeks to sell it until BMW cancel my reservation.
"2 Pirelli front tyres which are less than 12 months old, rear tyres also less than 12 months old." Does this mean the rears are not Pirellis? That screams to me they're cheapo ones. I assumed from your previous statements that all 4 were Pirellis. If not, I'd say "All tyres less than 12 months old". Having mismatched tyres is not a selling point.Thanks very much
Then don't try and sell it privately - use a car buying service. Some of them are good - I used Motorway to sell mine and got what I felt was a reasonable amount against what I could have got privately had I been happy to wait long enough.
The problem you have is who is your market? It's people with £20,000 in cash who want to buy a 2019 Audi Q2. There cannot be many of these people and the fact there is an Audi Q2 of the same year, mileage and specification at an Audi main dealer for £18,600 means you'd need to be really advertising with a price starting with a £16k to make anyone consider yours over the Audi approved car - before we even consider Audi can offer finance.
Then you'll probably find that price isn't far short of what you can get from some of the better car buying services. This is what I found when I went to sell mine. It's annoying as like yours my car was absolutely perfect condition wise but the reality is the market for people who want to buy cars like this using cash is so small that you're going to be waiting a while.
"2 Pirelli front tyres which are less than 12 months old, rear tyres also less than 12 months old." Does this mean the rears are not Pirellis? That screams to me they're cheapo ones. I assumed from your previous statements that all 4 were Pirellis. If not, I'd say "All tyres less than 12 months old". Having mismatched tyres is not a selling point.
Does it have any rare optional extras? If so, I'd list those in the description. The options list function provided by Autotrader is too long and annoying as it lists things like "body coloured bumpers", "rear seat head restraints" and "interior lighting" - No **** sherlock. I almost never look at it. It also gets things wrong some times. List a couple of key options in the description to make the car sound more enticing.
Yeah to echo Fox, i'm just not sure who you're audience is here, people who want a slightly posh white good 'car' aren't the kind of people to have 20k cash to buy one privately with no comeback.
It's always been a weird place in the market for anything which isn't a specialist/sporty car as most people want a warranty and to buy it on finance.
Not knowing the market but form a quick glance i'd have though you'd need to be looking at around 16k for anyone to realistically buy it? Unfortunately stuff like well cared for by you mean pretty much zero as anyone can write that.