I had an email from Shell the other day, brief and to the point. Keep your eyes peeled, something new is coming soon... I did some digging tonight because I was bored, and I found this article on Forecourt Trader. Basically they're re-launching V-Power (again) 'in the spring', and rebranding the additives to 'Dynaflex'. They say it's all new, and formulated for today's downsized stressed engines. It does sound very much a case of 'Meet the new boss, same as the old boss'. TLDR: removes carbon, contains a (new) Friction Modifying Technology molecule, and protects against corrosion and wear.
It's already been released in Hong Kong (if you're going to tease us, Shell, at least make sure it's not already all over the internet from another country lol). The Shell.hk site says that the new V-Power formulation contains three times the amount of detergent and three times the level of FMT found in regular FuelSave unleaded. The small print at the bottom has the usual disclaimers about no guarantees being provided, all vehicles and driving styles will vary etc; but interestingly that having 3x the additive doesn't equal 3x the effects. Why include it then, unless for pure marketing hyperbole to justify the cost?
They are also relaunching their customer loyalty club over summer, with a completely new 'personalised' system. No news on what that will involve, however. Just that it will be customer-centric and will drive loyalty. Either way, I haven't seen any of this mentioned on here, and since many of us use V-Power (half the UK's premium fuel sales, apparently) I thought some might find it interesting.
It's already been released in Hong Kong (if you're going to tease us, Shell, at least make sure it's not already all over the internet from another country lol). The Shell.hk site says that the new V-Power formulation contains three times the amount of detergent and three times the level of FMT found in regular FuelSave unleaded. The small print at the bottom has the usual disclaimers about no guarantees being provided, all vehicles and driving styles will vary etc; but interestingly that having 3x the additive doesn't equal 3x the effects. Why include it then, unless for pure marketing hyperbole to justify the cost?
They are also relaunching their customer loyalty club over summer, with a completely new 'personalised' system. No news on what that will involve, however. Just that it will be customer-centric and will drive loyalty. Either way, I haven't seen any of this mentioned on here, and since many of us use V-Power (half the UK's premium fuel sales, apparently) I thought some might find it interesting.
