why was there no marketing at all? I never heard a thing about this.
That's the big mystery. It was quietly released in the UK with minimal marketing, and very low stocks. No high street retailer had any copies, and it took me a while to find one online. It wasn't available on Steam in the UK at launch either - only turning up in the Christmas sales with minimal hype.
It's almost like Activision was intending it to fail.