The 2010s. Can’t see it going down in the history books as a classic. Stagnation definitely sums it up. Mediocre economic growth, the best of which has been heavily concentrated in London and the South East, plus large cities. Real wages still below the pre-crash peak, some ~11 years later. Social media dominance, identity politics looming large, climate change awareness peaking.
Cult of the “strongman leader” making a comeback. Cynicism of multi-national institutions more marked than ever. The strength of nationalistic forces has been underestimated. High street and traditional retail continuing to deteriorate and change form. Rise in newer leisure-based activities. New economic opportunities have emerged through monetisation of social media. Technology more ubiquitous, cost effective and capable than ever. Lower tax burden, particularly for corporations (too low, in my view. We’ve gone too far in accommodating business here). Government investment present, but still lags behind our best performing peers on the continent.
TV series have massively outshone films in terms of writing, creativity and originality (not that I’m a big TV viewer). Electric vehicles getting there, but still have much, much work to do to convince most of the populace. Renewable energy becoming more prevalent and cost effective all the time. The dramatic phase out of coal powered energy in the UK. Hipsters, and feigned “individualism”. Craft beer, street food, pop up stores. Vaping. Kardashians, TOWIE, Geordie Shore, Love Island. Big bums and yoga pants. Athleisure.
London 2012. MMA, specifically UFC. Women’s football. Winning a World Cup penalty shootout and reaching a Semi-Final. Superhero and comic book flicks. Remakes, reboots and rehashes. Dubai, and the rise of the Middle East as sporting, entertainment and commerce centres. Onesies. Grey paint, grey cushions, grey sofas, grey everything. Small potted cacti. Apple products. Netflix. Public spending cuts. Big society. Food banks. Islamic terror. London street violence. Immigration.
The rise and rise of the Premier League. Manchester City, Leicester City. The relative decline of Manchester United and Fergie’s departure. The unstoppable rise of big tech- Amazon, Google, Facebook. Drones. SUVs and cross over vehicles. Hyundai and Kia becoming fully mainstream. Stock markets hitting all-time highs. The continued rise of China. Airbnb, Uber, Deliveroo. Disruptors. Blockchain. Crypto-currency. Tesla and SpaceX. The revival of interest in manned spaceflight and Mars.
Spotify, podcasts. The dominance of Lewis Hamilton. Ronaldo and Messi. Fitness trackers. British cycling. Wiggo. Veganism. 4G. Gin. Cloud computing. The decline of diesel. Awareness of plastic waste.
Think that’ll do…
AJ also.