But why is the smaller sensor such an issue? The image quality is still excellent and the sharpness is good for most things except huge prints. Noise levels aren't that far off from FF either. The only problem is that you don't quite get the same shallow DOF; but again that's still not that far off.He showed me his Oly. I said I like the tech but would never buy one. He asked why? I said the sensor is too small/wrong aspect ratio.
He seemed surprised that sensor size was such a big deal.
I then told him Oly should move to FF if it wants to be able to compete in the longterm. I said I thought FF will be pretty standard eventually, with mirrorless medium format replacing 35mm DSLR's in the professional market, and if anyone is in a position to do so it would be Sony.
The whole point of m43 is that the sensor is smaller so the cameras and lenses can be smaller. I've heard a lot of forumers say how happy they are that they don't have to carry so much bulk. Also things like autofocus can be faster. I just tried the OMD EM1 in a store yesterday along with the Sony A7r (both mirrorless cameras) and the OMD focussed QUICK. Faster than my Nikon d5200 (through the viewfinder, not the live view!). Meanwhile the Sony kept hunting for focus.
If Olympus suddenly started doing full frame, they'd have to create a whole new lens lineup. It would take them years to catch up with Nikon, Canon, Sony. And they wouldn't have any USP.