*** Sony Xperia Z4 ***

Sony hasnt moved to a yearly cycle.
Z4 Smartphone potentially before September.
Earlier in the year, we brought you word that Sony Mobile was not planning to introduce its flagship smartphone at MWC 2015. The event has come and gone and now the question on everyone’s lips is when we may see the possible launch of the Xperia Z4.

There has also been speculation that the MWC no-show could hint towards a yearly flagship product cycle. However, this has been dismissed by a couple of Sony Mobile executives at MWC this week. First of all, Tim Harrison Sony Mobile’s VP of Global Communications ruled out the move to a traditional move to a 12-month cycle, referring to a phasing of products more than anything else.

Pierre Perron, VP of Sony Mobile Western Europe went on to say that they won’t launch a new device just for the sake of it. Instead, there is increasing focus on the consumer experience. “We will continue to launch beautiful hardware but it’s not the only thing anymore,” said Perron.

Reading both quotes suggests to us that there will be no move to a fixed yearly Xperia flagship release, but neither will the company release them every six months like it has up until now – especially if it cannot offer anything new. Considering that the Xperia Z3 launched in IFA last September, expect the Xperia Z4 to be announced well before then.

Both executives referred to how well the current crop of Xperia smartphones are doing, in particular, the Xperia Z3 series. They talked about a sustained level of interest and the need to keep the devices fresh with updated features. See the full quotes below.
Tim Harrison – Sony Mobile’s Vice President, Global Communications & PR

“Z4 is the next-generation of product that we’ll be announcing. No, we haven’t [moved to a more traditional 12 month product cycle]. As a general rule you will see some adjustment to the way we phase our products, but we’re certainly not going to offer any specific details as to when we are going to bring our next products, beyond these, at this stage.”

“We haven’t always announced a smartphone at MWC, sometimes we phase it and we’ll have a smartphone or a tablet. This year we really wanted the emphasis on our story at MWC to be around expanding the mid-range offer and broadening the mid-range and obviously bringing in a super premium tablet as well. It’s more a case of phasing the products in than anything else.”

“At IFA we announced three Z3 series products, the full sized smartphone, the Compact and the Compact Tablet. These are doing really well in the market and there is still quite a considerable amount of interest in those particular products and since we’ve announced them, we’ve updated a number of features. We’ve introduced Remote Play, there are more camera themes and there are more camera apps.”

Pierre Perron – Vice President Sony Mobile Western Europe

“I don’t think this is whether we should or shouldn’t be announcing products. It’s leading to the fact that the company is focusing more on the consumer experience as opposed to just launching [a device] for the sake of launching, so you’ll see this major change in our strategy.”

“The innovation is not so much about launching and announcing a flagship with more and more megapixels and so on, it’s about how can you make consumers’ lives more innovative and more relevant as we go forward. This is what it’s all about. We are focusing on bringing what is unique to the brand, bringing this content element into our proposition, such as Sony (Xperia) Lounge. This is what you need to understand. We will continue to launch beautiful hardware but it’s not the only thing anymore.”

“The story is beyond that. It’s whether you are expanding consumer experience beyond a technology standpoint, making sure these experiences are available to as many consumers as soon as possible, even those who bought products six months ago.”
http://www.xperiablog.net/2015/03/05/sony-mobile-no-move-to-yearly-flagship-release-cycle/
 
Same here, I've always maintained that if there's 128GB version then all is golden without an SD slot.

Everybody wins!
 
As long as Sony covers all the memory options and does the sensible thing then it's no biggie. A 128GB would be ideal for me also.
 
Seems like Samsung isn't the only one having issues during the device being tested.

Add Sony to the list

http://www.phonearena.com/news/Sony-allegedly-battling-with-Snapdragon-810-heat-dissipation-from-the-thin-Xperia-Z4_id66984

I think that whole quotes taking out of context...
I simply interpreted it as questionin whether manufacturing such a slim phone, slimmer than the both the iPhone and galaxy, is a good idea considering the alleged heat issues. Not that Sony is experiencing issuew with the 810...

Hence "Who will in".

That's the way I see it
 
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It's a combination of both.
Sony deciding to go for a thin phone and everyone knows that the SD810 has issues especially in the overheating department hence why the chip throttles quite aggressively.

Either Sony go back to the drawing board which is highly unlikely or use another chip which again probably won't happen.
 
It's a combination of both.
Sony deciding to go for a thin phone and everyone knows that the SD810 has issues especially in the overheating department hence why the chip throttles quite aggressively.

Either Sony go back to the drawing board which is highly unlikely or use another chip which again probably won't happen.
That could explain why the Z4 Tablet isnt getting released until June... time to fully implement the "plan b" SoC. Wonder if samsung are licensing their exynos products yet? :D
 
That could explain why the Z4 Tablet isnt getting released until June... time to fully implement the "plan b" SoC. Wonder if samsung are licensing their exynos products yet? :D

Sounds about right. Samsung should licence their Exynos chip as they could make a killing. I bet that if Samsung offered their chip Sony would nab it in a heartbeat.
 
I dont see Samsung licensing their chips especially not this time around and definitely not their latest chip.
Why give lessen the competitive advantage especially when your trying to ensure you remain one of the leading companies. Plus I'm sure they wont have the capacity currently to even consider potentially manufacturing chips for others.

I think Sony announced the tablet early just to have something worthwhile on show tbh,
 
I dont see Samsung licensing their chips especially not this time around and definitely not their latest chip.
Why give lessen the competitive advantage especially when your trying to ensure you remain one of the leading companies. Plus I'm sure they wont have the capacity currently to even consider potentially manufacturing chips for others.

They manufactured the CPUs for the old iDevices, so I'm sure they've got the ability to produce mountains of the things if they need to. Whether they have that capacity currently I've no idea though.

There are a few Meizu devices which are Exynos-powered, so no doubt Samsung are open to supplying chips if enough of an incentive is provided.
 
I'm not saying they won't be open too do it but I don't see them doing it with their latest chip...not yet anyway.
I'm sure if they were approached about using an older chip they may be willing.
 
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