No, he wants the fun effects of alcohol, but doesn't like the taste. Seems perfectly reasonable to me. And there's plenty of ways to hide the taste...
I totally understand where you're coming from. I still think beer and lager taste terrible and I've managed to become quite a big drinker. It's nothing to do with not "being a man" either... I even tried drinking a beer after I'd already had plenty of my favourite whiskey, since I know that by then my tastebuds are anaesthetised LOL. I can eat raw chilli's after a good few whiskeys but one sip of beer and I still want to hurl - looks like someone took a leak in a glass and to me doesn't taste much better either.
So, due to this dislike of the taste of the common "mens" alcoholic drinks, I experimented a lot with all different kinds of mixers, and the best drink I've found to hide the taste of the alcohol is probably chilled vodka in chilled applejuice... the alcohol "taste" is carried largely by evaporation so the cooler it is, the less you should taste it (believe it or not the nose plays a bigger part in taste than the tongue in many cases - it's more sensitive).
Since you're not a big drinker I recomment 1.5 to 2 shots (about 38-50ml) of standard (40% ABV) vodka in a typical half-pint glass, filled to the top with tasty fruitjuice. If you're not a fan of applejuice but don't mine pure orange... something like Southern Comfort usually goes quite well with the orange since it's already got an orangey thing going on.
Other "long drinks" that are very refreshing are stuff like mojito's (can buy a good bacardi mojito from tesco) water'd down slightly with good lemonade or sprite if you like it. Again, if you aim to get 2 UK units of alcohol in each half pint (or 4 in a pint if you like to drink on-masse as I do) then the taste shouln't be too strong. I started with 4 UK units (100ml of 40% ABV spirits) in my pint mixers... and now I'm up to 6... so if you want to be able to keep up with people drinking typical beers (2-4 UK units per pint) then this should be perfect, and tasty to boot.
Vodka in diet coke I personally find SLIGHTLY bitter... so I either go for full fat supersugary coke or captain morgan's dark rum instead (since it's quite sweet).
Also be aware that after a fair few dark drinks (whiskeys, rums etc) the "tanins" in the alcohol will add up and can soon make you really sleepy... in that case mix it with some high caffeine energy drink if you like those - or drink the energy drink separately if it ruins the taste).