such a shame

[TheRealDeal]

FFS. I never said they upped it every year, I said every few years.

What actually happens depends a lot on the competition.

The gtx670 was only $399 because AMD had the sublime 7950 out for that price.

The gtx770 was $399 which then had to be dropped 3 weeks later to $329 because of the AMD 280x.

The gtx 970 launched at $330 because of AMD's 290. WHich is a drop and against the trend for the top card which keeps going up every generation or so. In fact the price difference between the 970 and 980 is the biggest gap there had being at 40%.

The gtx 470 and 570 were both $350.

so every x70 card has been between $330 and $399 and the gtx 1070 at $379 fits in perfectly.

What you dont see and whinge about as a uk buyer is that in those times we have had exchange rates from $2.4 to $1.2 dollars to the pound.

Guess what? when its at $1.2 its double the cost of the card when it was at $2.4

If the gtx1080 Founders was the Msrp price like it used to be for a Nvidia reference do you really think cards

Stop whinging, if you can;t afford it then vote for a government who will do something about or economy and exchange rates.

I am not disputing the £ and never have, it's you that keeps on going on about it. Nvidia reference pricing is what i am going on about. There reference is the Founders edition which is $449 and not the lower price you keep stating. Have a look at the gtx1070 pricing atm and see how many cards are cheaper than the Founders. The Founders is clearly a way to bump prices and it has worked.

 

[Greebo]

The founders is not the reference, just get over it. Nvidia have priced their 70 cards from $330 to $399 and the 1070 is $379.

The fact that you can buy decent branded, overclocked 1070s cards for way less than the founders edition proves it. I saw Asus and other cards all for £350 this last week.

Unless you are going to tell me that happened in previous generations with Asus STrix cards costing less than Nvidia's reference cards?

The reason the price looks screwed at the moment is that either Nvidia is fixing the founders price to the old exxhange rate of more than $1.35 or they were bought at that exxhange rate.

The faster moving AIB cards are subject to current exchange rates.

Point is at launch until the exchange rate screwed us all, there were plenty of cards below founders price.

The founders card should be £50 more expensive by now based on the exchange rate and it isnt. If they made it £50 more expensive would you feel better?

 

[TheRealDeal]

The founders is not the reference, just get over it. Nvidia have priced their 70 cards from $330 to $399 and the 1070 is $379.

The fact that you can buy decent branded, overclocked 1070s cards for way less than the founders edition proves it.

Unless you are going to tell me that happened in previous generations with Asus STrix cards costing less than Nvidia's reference cards?

The reason the price looks screwed at the moment is that either Nvidia is fixing the founders price to the old exxhange rate of more than $1.35 or they were bought at that exxhange rate.

The faster moving AIB cards are subject to current exchange rates.

Point is at launch until the exchange rate screwed us all, there were plenty of cards below founders price.

The founders card should be £50 more expensive by now based on the exchange rate and it isnt. If they made it £50 more expensive would you feel better?

And there's the rub: what the heck is this so-called "Founders Edition?" There's a standard GTX 1080 that will have an MSRP of $599, which sounds pretty great considering the expected performance increase over both the GTX 980 Ti and the Titan X, but what do you get if you spend $100 more for the Founders Edition (or $70 more for the Founders Edition on the 1070)? Speculation has run rampant, from better binned chips to overclocked cards to limited time special editions. All of those guesses are incorrect.

The Founders Edition for the 1080 and 1070 are in fact nothing more than a renaming of the "reference" cards that Nvidia normally releases with the launch of a new GPU. They are built and designed by Nvidia, they will run the official stock clocks, the chips are not specifically binned to be better than others, and there are no extras of any sort. So why would you want one?

So yea the Founders Edition is a Nvidia built reference card. If as in the past there reference card was priced at the Msrp ($379) do you not think prices would be cheaper all round. If your answer is no then there is no point going on here. Again i am not disputing the weak pound is playing a big part here as well.

The cheapest card on here is a blower at £389. That's where the £409.99 Founders should be if it was priced at Msrp like in the past.

 

[Stu]

The GTX 1070 non-FE was headlined to be $379, but I don't recall any cards actually being sold for that price in the US at launch... in fact, I think non-blower cards are only hitting this price in the past couple of months in the US. Over the summer, all the non-FE cards were selling at the same price as FE, or even higher. (I'm talking US prices to avoid the currency conversion discussion.)

So, talking UK prices, the exchange rate was around 1.29 until October, so summer prices should have been £293 + VAT = £352.

Actually, the exchange rate was 1.45 in May, which is when vendors would have been buying stock for the June launch... 379 / 1.45 = £261 + VAT = £313

Back in the summer, I considered £350 a target price to pull the trigger, and I don't remember seeing an opportunity. For example, this review shows that the MSI Gaming X was £420 on 4 July.

Another MSI 1070 quoted at £400 - link

If GTX 1070 cards really were selling for $379 at launch, I think everyone would have been happy, but that just didn't happen.

 

[Stu]

The fact that you can buy decent branded, overclocked 1070s cards for way less than the founders edition proves it. I saw Asus and other cards all for £350 this last week.

I've been actively following 1070 prices during the sales over the past few weeks, and I only saw one card below £350 from a UK vendor, and that was an Asus card with a reference blower running stock speeds.

 

[Greebo]

So yea the Founders Edition is a Nvidia built reference card. If as in the past there reference card was priced at the Msrp ($379) do you not think prices would be cheaper all round. If your answer is no then there is no point going on here. Again i am not disputing the weak pound is playing a big part here as well.

The cheapest card on here is a blower at £389. That's where the £409.99 Founders should be if it was priced at Msrp like in the past.

No. There might be a little bit of taking the mickey by the likes of Asus but if the founders edition had been $379 do you think the EVGA FTW card would have been $329 and cheaper than the founders edition? No it would have more than likely being $429.

As I have said already, the big issue is that the founders edition have not moved in price from £409 since launch date despite them really should have gone up by 10 to 15%.

If they had and you were looking at the cards for sale on ocuk today, you would have 15 major brand decent AIB cards all £10 to £20 cheaper than the founders edition.

The fact that its price hasnt moved and all the rest has it skewing your perspective.

 

[Greebo]

The GTX 1070 non-FE was headlined to be $379, but I don't recall any cards actually being sold for that price in the US at launch... in fact, I think non-blower cards are only hitting this price in the past couple of months in the US. Over the summer, all the non-FE cards were selling at the same price as FE, or even higher. (I'm talking US prices to avoid the currency conversion discussion.)

So, talking UK prices, the exchange rate was around 1.29 until October, so summer prices should have been £293 + VAT = £352.

Actually, the exchange rate was 1.45 in May, which is when vendors would have been buying stock for the June launch... 379 / 1.45 = £261 + VAT = £313

Back in the summer, I considered £350 a target price to pull the trigger, and I don't remember seeing an opportunity. For example, this review shows that the MSI Gaming X was £420 on 4 July.

Another MSI 1070 quoted at £400 - link

If GTX 1070 cards really were selling for $379 at launch, I think everyone would have been happy, but that just didn't happen.

AGain, you are looking at sterling prices. I agree, for some odd reason in the UK the 1070 AIB cards didnt really seem to be priced as competitively as the 1080 cards were and there always seemed to be out by at least £20 to what you would expect.

Hell one manufacturer, Asus I think, even released a 1070 for the same money as you could buy a 1080 for.

But again, unfair to blame Nvidia, its just typical rp off Britian as far as the 1070 goes,

 

[Toss3]

AGain, you are looking at sterling prices. I agree, for some odd reason in the UK the 1070 AIB cards didnt really seem to be priced as competitively as the 1080 cards were and there always seemed to be out by at least £20 to what you would expect.

Hell one manufacturer, Asus I think, even released a 1070 for the same money as you could buy a 1080 for.

But again, unfair to blame Nvidia, its just typical rp off Britian as far as the 1070 goes,

We also need to remember that we have much stricter consumer protection laws here as well as higher wages, so selling products for the same price as in the US isn't always possible.

 

[TheRealDeal]

No. There might be a little bit of taking the mickey by the likes of Asus but if the founders edition had been $379 do you think the EVGA FTW card would have been $329 and cheaper than the founders edition? No it would have more than likely being $429.

As I have said already, the big issue is that the founders edition have not moved in price from £409 since launch date despite them really should have gone up by 10 to 15%.

If they had and you were looking at the cards for sale on ocuk today, you would have 15 major brand decent AIB cards all £10 to £20 cheaper than the founders edition.

The fact that its price hasnt moved and all the rest has it skewing your perspective.

My point is the Founders Edition should be Msrp like in the past and it would be cheaper end of story. There is nothing special about it as it's Nvidia's reference design. At launch it should have been the cheapest card to buy. Where is the incentive for the OEM's to price lower when the majority of there coolers will be better. Sure at it's current price there are cards priced below it but if it was at the MSRP then i doubt many cards would have been priced below it.

For what reason if not to hike prices do you think Nvidia came out with the whole Founders Edition pricing. It had to be for a reason so you tell me why?

I agree in Britain we do take it up the proverbial a bit pricing wise and will continue to do so. I understand all this but my only point has been about the Founders card being used to hike prices a bit or to make more profit for Nvidia themselves.

I don't even think the 1070 is a bad buy either even at the current prices especially with no pressure from AMD.

 

[~>Dg<~]

I've been actively following 1070 prices during the sales over the past few weeks, and I only saw one card below £350 from a UK vendor, and that was an Asus card with a reference blower running stock speeds.

i brought top of the range asus strix card for £400 quid in last week.so its not just basic cards.i watched prices on numerous cards.mainly its just retailers and pricing differences.

 

[tommybhoy]

such a shame

Called it with Titan, every review site(almost all of them aren't based in the UK) has stated Nv's bumped every segment up almost to the next tier, they'll increase pricing on your next gpu too.

Competition or lack of is to blame too, but hope they enjoy it until the market shrinks even more.

 

[Toss3]

Called it with Titan, every review site(almost all of them aren't based in the UK) has stated Nv's bumped every segment up almost to the next tier, they'll increase pricing on your next gpu too.

Competition or lack of is to blame too, but hope they enjoy it until the market shrinks even more.

They are not going to bump the price much higher as that would surely cause them to sell less, which in turn would cause them to lose profit - staying at around £400 is probably a good strategy. And AMD isn't really sleeping; Vega is on its way and will hopefully force Nvidia to lower the prices (which isn't awesome for AMD due to manufacturing costs of the new GPU, unless of course the performance is much higher). I'm guessing we'll see the GTX 1070 going for £300 soon (or whenever the new cards are launched).

 

[Stu]

AGain, you are looking at sterling prices. I agree, for some odd reason in the UK the 1070 AIB cards didnt really seem to be priced as competitively as the 1080 cards were and there always seemed to be out by at least £20 to what you would expect.

Hell one manufacturer, Asus I think, even released a 1070 for the same money as you could buy a 1080 for.

But again, unfair to blame Nvidia, its just typical rp off Britian as far as the 1070 goes,

First, I started my post talking about US prices, in dollars... quote "I'm talking US prices to avoid the currency conversion discussion."

So I wasn't only looking a Sterling prices... GTX 1070 AIB cards were not $379 in the US over the summer and are only recently hitting this price. Let's take the Gigabyte GeForce GTX 1070 G1 for example (this is US pricing):

Or the MSI Armor:

I haven't hand picked these examples... the first two cards I found that I consider to be cheaper AIB cards (I've avoided the Asus Strix!).

So moving down my post, I quoted Stirling, since we live in the UK, but I included fair exchange rates and tax, so my points are very valid.

The advertised launch price for AIB cards was not realised in the US or the UK, the actual prices were a huge jump from the 970 that the 1070 replaced (don't even try to tell me the 1070 is a replacement for the 980!), and therefore many people are unhappy with the pricing. This is fact!

 

[Stu]

i brought top of the range asus strix card for £400 quid in last week.so its not just basic cards.i watched prices on numerous cards.mainly its just retailers and pricing differences.

I agree that there have been some better prices over the past couple of weeks, but with nvidia stating that AIB cards would be around $379, there was an expectation that we would see cards at or under £350 in the UK during the summer, and that didn't happen. There was an expectation in the US they would be $379, and that didn't happen!!!

Incidently, I also got a Asus Strix OC... paid £367, but had to get it from France to get that price. I didn't find any decent cards under £350 though, as stated by Greebo.

 

[southernorth]

I agree that there have been some better prices over the past couple of weeks, but with nvidia stating that AIB cards would be around $379, there was an expectation that we would see cards at or under £350 in the UK during the summer, and that didn't happen. There was an expectation in the US they would be $379, and that didn't happen!!!

Incidently, I also got a Asus Strix OC... paid £367, but had to get it from France to get that price. I didn't find any decent cards under £350 though, as stated by Greebo.

Is that £367 with paying the import fees? If so that's an amazing price

 

[new boy]

There are no import fees for ordering from within the EU (for now at least)

 

[Stu]

Is that £367 with paying the import fees? If so that's an amazing price

Yeah, £367 delivered (that's the figure on my cc statement).

I've accepted that prices for a decent AIB card won't drop below £350 any time soon, so I finally caved when I saw this deal.

One positive of the Strix OC card being so expensive normally, no one has been buying them, so my card was from a very early batch (May), and has Samsung memory.

 

[wellibob]

Everybody knows that whatever AMD do bring out. It'll based on price to performance. If it's a gtx1080 capable card in terms of performance it'll priced like a GTX1080. AMD will take the current price trend and match it. You know it's true.

 

[~>Dg<~]

Is that £367 with paying the import fees? If so that's an amazing price

there was uk prices the same.

 

[bfar]

There's greater demand for these things than there's ever been. Price rises are a given unfortunately. Price gouging, on the other hand is something very real, and won't go away unless we see a bit more healthy competition.