I think Liverpool are just being realistic. If you spend too much when you are not in the CL then you can cause yourself all sorts of problems if the additions don't add enough value to the team or if they underperform.
You have the team to do better than last season so I would think you are just playing it safe and will reassess at the end of the year. Suarez should be sorted out then too.
Exactly. I don't think we're concerned about getting into financial difficulties (like Leeds did) but we're in a position where we need to make the most of every £ we spend.
The likes of City are happy to pay premium prices because they can do the same again replacing players if they don't perform - equally Spurs seem happy paying over the odds to get Soldado, Willian etc because they're getting a ridiculous fee for Bale and need those players to replace him.
Our best bet at the moment is taking calculated gambles on obviously talented players that for one reason or another aren't wanted at their current clubs or available due to contract isses etc - like Coutinho & Sturrdige.
I'm not sure how interested in we are in him but I wouldn't be surprised if we bid for Eriksen late in the window. He's a very talented player that's available on the cheap due to being in the last year of his contract. Ajax have been trying to sell him a few times this window only for him to not fancy the club he's joining.