1) Reference Vs reference card AMD isn't as good but reference design 290's are hard to come by and 3rd party designs like the one from XFX are very quiet even at at 100% load.
2) It's 2015 not 2002 both set of drivers from both companies are very capable.
3) A 750 watt PSU is pushing it but you should be ok.
4) Microstutter is always a problem with multiple card setups regardless of who's cards you use but they do tend to get fixed in driver updates and it's a lot better then it has been historically.
5) You should see a performance improvement. As you have already stated your 970's are already hitting 4Gb in some games which is an issue for the GTX970 in particular. You may have seen news articles that the only has 3.5Gb of ram that runs at the advertised speeds the remaining 0.5Gb runs a lot slower which could potentially impact performance you don't get that BS on a 290.
Thanks mate.
I know this ones very difficult to answer but whats the likley hood of the new 300 series single card giving more than the 8gb 290x's in crossfire?