That time of year. John Lewis Ad 2022

Why do people say 'I've been loving' instead of 'I love'?
It speaks to the fact I have been loving it recently. To say I love this recently doesn't sound right. Remove recently and it would be I love this song.
 
Was going to say "wait for all the people moaning that John Lewis don't even sell skateboards" but they do :eek:

Nice ad though

What like when Tesco were showing people from a religion at Christmas eating turkey, but on asking Tesco where that Turkey can be bought, that is blessed to be eaten, they replied back that they do not stock it :cry::cry::cry:
 
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