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*** The AMD RDNA 4 Rumour Mill ***

Oops and I usually look back nvm , I'll add he said they really wanna get this right so was also wise to let Nvidia go first
 
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Sumanji said:
Again, I agree that branding matters, but that's not the only thing that keeps people on iPhones. There can be a huge sunk cost with app store purchases, customization, accessories, etc.

Vendor lock-in is simply not a thing with graphics cards. There is absolutely no switching cost to pulling out an NV card and replacing it with an AMD one (or vice versa) in <5 minutes.

DLSS is a feature, not an ecosystem lock-in.



The German source below actually shows AMD cards outselling NV ones in Q1 2024 - take with a pinch of salt, as it's just based on one retailer who may have a vendor alignment (I know nothing about them). As @eeii and @NZXT30 said above, I suspect the real volume is in OEM desktops and laptops... we as PC builders are merely the sideshow :(

To answer your specific question for that time period, looks like it's roughly 45% share for the 4070+S vs. 55% for the 7800XT. I'm sure you could dig back historically to build up a full data set if you really wanted to :p

a8y6dU0.png


Grafikkarten-Verkaufsstatistik Mindfactory Q1/2024 | 3DCenter.org

Sonntag, 14. April 2024 / von Leonidas Mit dem abgelaufenen ersten Jahresquartal 2024 läßt sich eine neue Grafikkarten-Verkaufsstatistik der diesbezüglichen Absätze & Umsätze des deutschen Einzelhändlers aufstellen, in
www.3dcenter.org www.3dcenter.org
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Its nice to see the RX 7800 XT doing well, its a damned good GPU, it deserves it.
 
Ross Thomson said:
anyone else getting really confused between 5070 and 9070 or is just me and my dyslexic brain.
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Just evidence that AMD's plans to confuse people with their naming is working :cry:

Still, reading this thread I'm kinda suprised at how folks seem to accept the higer pricing or think that AMD can make a splash by pricing well above £500 for the 9070XT. The only way such pricing would not fall flat, is if the 9070XT has raster performance close to a 4080. Which doesn't seem likely given the leaks, rumours and AMD's own slide about segmentation.

I'm still very annoyed that AMD has said nothing much regarding these cards, esp with rumours of a late January release. Makes me think that they probably won't release anytime soon. It would be silly of them to announce and then release within days, giving no chance for marketing and hype to take effect. That's where Nvidia really has them beat, they are experts at the marketing game. Look at how they've hyped up fake performance.

It would also be great to know the DP spec on these cards, as Nvidia are supposedly putting the latest DP 2.1 UHBR20, to be able to natively drive 4k240 or 1440p480.
Last time, AMD were shouting from the rooftops how they were the only ones with DP 2.1 (UHBR13.5), being able to properly drive 4k144 without DSC (display stream compression).
Not that any of these cards would be able to get FPS close to these refresh rates. I'm still waiting for a decent mid-ranged GPU that can make the most of 1440p144...
 
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The more I hear about leaks regarding 9070XT- the more I want it (prob due to FOMO) but objectively I haven’t found a game I play with my current 7800XT that needs the extra power. Should I stick or twist?
 
mahius said:
Just evidence that AMD's plans to confuse people with their naming is working :cry:

Still, reading this thread I'm kinda suprised at how folks seem to accept the higer pricing or think that AMD can make a splash by pricing well above £500 for the 9070XT. The only way such pricing would not fall flat, is if the 9070XT has raster performance close to a 4080. Which doesn't seem likely given the leaks, rumours and AMD's own slide about segmentation.

I'm still very annoyed that AMD has said nothing much regarding these cards, esp with rumours of a late January release. Makes me think that they probably won't release anytime soon. It would be silly of them to announce and then release within days, giving no chance for marketing and hype to take effect. That's where Nvidia really has them beat, they are experts at the marketing game. Look at how they've hyped up fake performance.

It would also be great to know the DP spec on these cards, as Nvidia are supposedly putting the latest DP 2.1 UHBR20, to be able to natively drive 4k240 or 1440p480.
Last time, AMD were shouting from the rooftops how they were the only ones with DP 2.1 (UHBR13.5), being able to properly drive 4k144 without DSC (display stream compression).
Not that any of these cards would be able to get FPS close to these refresh rates. I'm still waiting for a decent mid-ranged GPU that can make the most of 1440p144...
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AMD doesn't have a choice. What if they market the 9070XT against the 5070 Ti and price it slightly cheaper. Then find out afterwards that it gets destroyed by the cheaper 5070? AMD would look very stupid. AMD need to see the 5070 and 5070 Ti reviews, or even run tests themselves, then afterwards they can price their product accordingly. It's always going to be a last minute rush.

Nvidia don't have that problem because they have the mindshare. Nvidia could run a 6 month marketing campaign because it doesn't matter to them what AMD do afterwards. Nvidia releases a product and people buy it.
 
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GoogalyMoogaly said:
It's disappointing about FSR 4 probably being a 9000 series exclusive, but I imagine they'll have to do something where there's a FSR3-like version of FSR4 for the non-9000 series cards or that devs can get FSR3 for zero additional effort if they implement FSR4 otherwise what sort of take-up will it have?
AMD have about, what is it now, 10% market share and the 9000 series won't even make up 1/10th of that. So how many are gonna take the time and effort to include something less than 1% of potential customers can use?
Nvidia have such a big market share that it's worth adding DLSS even if not all of the Nvidia users can use it. Then things like FSR3 and XeSS (or whatever Intel's version is called) can do everyone else.
Maybe I'm wrong, maybe devs will add it in the the miniscule number of people that'll be able to use it.


I want to be excited for the 9070XT but given my experience with past AMD cards along with the fact that in 2025 AMD are possibly giving us the VRAM, performance and upscaling that we could get from Nvidia in the 2nd half of 2022 is leaving me a little underwhelmed at the minute. Same reason the B580 didn't really tempt me.

Maybe once we know more and get some proper performance figures and prices it'll be different. I will say all the hype sorta makes me disappointed again that they're not doing high-end cards, I'm not overly excited by Nvidia's offering given the current info either so this would've been a good time (for me) if AMD had a high-end offering.
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Just read this and really.

A case of seeing what's what when all the cards come out.
 
I feel bad for the 3rd party reviewers, they've really got their work cut out when it comes to two new generations around the same time and on top of that they have to make sense of frame gen to show us all where the cards really stand. I'm excited to see the results!
 
mahius said:
The only way such pricing would not fall flat, is if the 9070XT has raster performance close to a 4080. Which doesn't seem likely given the leaks, rumours and AMD's own slide about segmentation.
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AMD's slide was purely about branding, it's the heading at the top in massive font. Not performance, as has been said. Plenty of leaks put it very close to the 4080. In fact the only one that hasn't, that I'm aware of, is the dodgy Timespy score putting it equal to the GRE. And that has since been kicked into the weeds.

It may well fall short, but if the 9070xt trades blows with the 5070ti and costs $200 less, it's got to be a winner.
 
Bidley said:
AMD's slide was purely about branding, it's the heading at the top in massive font. Not performance, as has been said. Plenty of leaks put it very close to the 4080. In fact the only one that hasn't, that I'm aware of, is the dodgy Timespy score putting it equal to the GRE. And that has since been kicked into the weeds.

It may well fall short, but if the 9070xt trades blows with the 5070ti and costs $200 less, it's got to be a winner.
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You guys might be right. I only just earlier watched the Frank Azor CES interview where he explains the branding and the absence of the GPUs and even the handheld Z2 chips from the CES presentation. He even says that the performance is better than the leaks?
Also just saw this too:

It's making me think these cards will be priced north of £500, if the branding wants to pit them against 5070. Maybe £500 for the cheapest if we're lucky.
Nvidia isn't bothering with rasterisation and seems to be heavily reliant on AI this generation. The increases in real hardware performance look to be minimal for the 5000 series.

Sure this all could be a chance for AMD to do great.
But like we always say... AMD never misses an opportunity to miss an opportunity.

I guess we won't know till after 5000 series reviews, then AMD will know how to release their GPUs.
 
mahius said:
You guys might be right. I only just earlier watched the Frank Azor CES interview where he explains the branding and the absence of the GPUs and even the handheld Z2 chips from the CES presentation. He even says that the performance is better than the leaks?
Also just saw this too:

It's making me think these cards will be priced north of £500, if the branding wants to pit them against 5070. Maybe £500 for the cheapest if we're lucky.
Nvidia isn't bothering with rasterisation and seems to be heavily reliant on AI this generation. The increases in real hardware performance look to be minimal for the 5000 series.

Sure this all could be a chance for AMD to do great.
But like we always say... AMD never misses an opportunity to miss an opportunity.

I guess we won't know till after 5000 series reviews, then AMD will know how to release their GPUs.
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Why don’t AMD just take to hit to their profits and make less profit by selling the 9070XT for $450- that would be disruptive and gain market share. Why do they always think they are as good as Nvidia and price their products slightly less ($50) and most punters would go Nvidia.
 
GhostDog1981 said:
Why don’t AMD just take to hit to their profits and make less profit by selling the 9070XT for $450- that would be disruptive and gain market share. Why do they always think they are as good as Nvidia and price their products slightly less ($50) and most punters would go Nvidia.
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You do realise that Radeon is funded by Ryzen sales? That's a huge hit already. They hugely undercut Nvidia around the time of the RX 580 etc. It made no difference, Nvidia grew and grew.
 
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humbug said:
The 9070 was deliberately renamed to mimic Nvidia's line up, Frank Azor just said it, Nvidia's naming scheme is recognisable and AMD wants to be clear about what class of GPU people are looking at, so i'm guessing the 9070 is a ##70 class and the 9070 XT is a ##70 Ti.

The leaked performance is wrong, it is faster than that.

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I thought Azor spoke really well. I like the quote along the lines of "this isn't some big flashy tech showpiece, it's just a graphics card for gamers". They seem to be positioning themselves well alongside Nvidia.
 
GhostDog1981 said:
Why don’t AMD just take to hit to their profits and make less profit by selling the 9070XT for $450- that would be disruptive and gain market share. Why do they always think they are as good as Nvidia and price their products slightly less ($50) and most punters would go Nvidia.
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The $50 thing isn't strictly fair either. The 7900xtx was positioned against the 4080 and it was $200 less at MSRP.
 
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