Released the first issue of The Cheese Board today. Had about 25% open rate in the first 12hours which I don't think is too bad.
Shared it on 6 Cheese Groups on Facebook (only reason I stay on that place is for business stuff and not bloody personal!) which has actually led to some more subs to the newsletter.
Already had some reflections on how to use it in a better way; there were 3 articles in there, 1 new cheese, 1 pairing, 1 article about temps to serve cheese, which showed a preview and linked back to our site.
I think it'd be a good way to steer more people places with outbound links that I didn't really do in this one. I can also link back to the app, as well as the site. What's more, I can try layering in some affiliates with pairings in the future. I do want to try and create a decent value add for both readers and producers/ makers etc. so let's build it up slowly and see how the cadence goes.
I really need to completely redo the website this week as well. It's been on my list for ages and I have some ideas for it. Just need to pull my finger out now. Maybe I just outsource the ****** with my ideas. That sounds like a better plan... I might do that.
Still not jumped on a call about the new releases and features. I spent all the time doing this as well approving a boat load of images from the christmas period, adding descriptions, images and all that jazz to new cheeses, so now I have that up to date and content ready for the next few newsletters I can work out what's next.