If you look in the other EA thread, about the £5 games, theres a voucher for 25% off, making the EA dig deluxe £30 with the DLC and probably the best value one out there.
I doubt the EA deluxe version has the extra 3 items, it would seem clear the person who responded thought you meant the collectors edition and not the digital deluxe, but then, they might bundle the items anyway when it comes to it, who knows.
I can't see the game + DLC being any cheaper than £30 together elsewhere for a long time so, thats why I ordered while the voucher works.
If you absolutely positively have to get the CE version, go get it, it is sold in the UK, just one exclusive seller for the CE at £40, £10 less for the Dig version on EA store, you lose what 3 items, of which only one is permanent(as far as we know, maybe its a, bonus's for X hours of playtime thing).
Is it not just me but this isn't EA/Bioware screwing the uk, on price or availability, but stupid UK stores insisting on getting exclusives screwing other places, but then, now if you really want the CE they get your business.